SOBER
India's first non-alcoholic distilled spirit. All the flavor — with none of the alcohol, sugar, or calories. We shaped a sophisticated, minimalist identity that makes going alcohol-free feel premium, not compromised.
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Client
SOBER
Industry
Non-Alc Beverages
Year
2024
Scope
Brand & Packaging
Segment
Premium Spirits
Location
India · Worldwide
The Brief
How do you make non-alcoholic feel just as aspirational as the real thing? SOBER needed a brand with genuine bar-shelf presence.
We built a restrained, monochrome system — black, white, and natural tones — that signals premium craft while staying clean and modern. Botanical cues and adaptogen storytelling run through the packaging, reinforcing the mood-boosting promise without gimmicks.
From spirit bottles to canned Picante, every touchpoint feels cohesive, confident, and unmistakably premium.
The Mark
A clean, confident wordmark built to hold its own on a premium bar shelf — minimal, timeless, and instantly legible.
Campaigns
Art direction across the range.
The Spirit Range
Campaign · 2024
Botanical Craft
Campaign · 2024
Monsoon Edit
Campaign · 2024
The Range
Product & packaging design.
Non-Alc Whiskey
Non-Alc Rum
Non-Alc Gin
Pink Gin
Bianco White Wine
Rosso Red Wine
Sparkling Brut
Picante Pack
What We Delivered
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Based In
Bangalore, India
Available worldwide
Response Time
Within 24 hrs
Mon – Fri
Happy Clients
100+ Brands
Across industries
Experience
5+ Years
Brand & Digital